Image by SEOPlanter on Flickr I’m often asked about SEO. What is it? Why do I need it? “I have a website, doesn’t that mean people will find me?” SEO (search engine optimization) is about implementing the necessary steps to get better results when people look for you online. SEO gives you higher rankings in Google […]
Why Your Small Business Needs SEO Read More »
One of the most asked questions I get when I’m training or doing a seminar, is “where do I find images for my website?” There are many online options for finding images- some free, some subscription based, some pay per download. Here are the more common free options that I’ve come across. FLickr Flickr is
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I came across an article that showed the results of surveying 550 startup staffers. Although it’s somewhat dated (07/2011) it is interesting to learn of the preferred software choice in various categories among small business personnel. Small businesses tend to operate on tight budgets. We try to spend our dollars wisely. So, needless to say,
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Image by Dennis Hamilton on Flickr Too often we think once we have a website that we’re done. That’s far from the truth. Yes, having a website is a great start. But, it’s a start. To get a performing website, it needs to be a part of an overall marketing plan consistent updates search engine
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image by Nieve44/Luz on flickr Full Inbox = No Email — if you are hosting your email on a web server. This has happened twice in the past two weeks for two different clients…and several times for clients over the past year. I get a call from a client saying I can’t login to my
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We’ve talked about social media before, but let’s look at it from the perspective of how it increases the performance of your website. Social media gets the message out – whether it’s a status update on facebook about a special promotion or a tweet to answer someone’s question – it’s a non-threatening way to let
How do I Get a Performing Website Part 6: Social Media Read More »
This is part 5 of our ongoing series on How to Get a Performing Website. This we cover how to do online newsletters We need more than just an existing website today. It’s important to keep attracting and inviting more and more people to our website and into our businesses or organization. A performing website
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Image by SiteFox on Flickr One of the most effective ways to improve search engine results is to build Inbound links. What are Inbound Links? Inbound links are links back to your site. But you want more than just a link, you want a quality link. I call them ‘smart links.’ Here’s an example: If
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As we’ve been discussing in this series, we need more than an existing website, we need a performing website. A performing website includes: Consistent Updates Optimized for search engines (SEO) Blogging Inbound Links Social Media Newsletters etc. This week let’s take a look at blogging. Why Blog? Blogging is a great way to give your
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