One of the most effective ways to improve search engine results is to build Inbound links.
What are Inbound Links?
Inbound links are links back to your site. But you want more than just a link, you want a quality link. I call them ‘smart links.’ Here’s an example:
If another website has the words ‘visit website’ as the link back to my website, that is not a ‘smart link’. There is nothing descriptive about what we call the anchor text. Instead, if the words ‘Website design and training’ are the anchor text, that’s considered a smart link. Often times, we don’t have control over inbound links. Yet, there are some steps we can take to help us get those quality links.
How to Get Good Inbound Links
Submit your site to online directories. Directories let you use very specific categories. Here’s a short list of directories to consider.
Get others to review and rate your business at the following directories:
All of these are free.
Comment on Blogs
Another method to get ‘smart’ links back to your site is to comment on other blogs. Don’t comment just to leave a link, but comment to add value and perspective to what’s already been written and mentioned. Often, you can associate your comment to a website.
Guest Post on Blogs
Guest posting on other blogs not only increases your credibility, it also provides a great basis for more exposure. Guest posts often get a bio at the end of the post to not only share a website link, but also to share a bit about yourself and/or your business.
The last two options are also great ways to get a link back to your site on what is called an ‘authority’ site. This is a website that has lots of traffic and consistently performs extremely well.
Don’t forget the local community options. Are you a member of the local chamber? Chamber sites often provides links back to their members’ websites. Or, the local economic development corporation? Check out the other local opportunities in your area.
What are other ways to get inbound links? What questions do you have about inbound links?