We’ve talked about social media before, but let’s look at it from the perspective of how it increases the performance of your website.
Social media gets the message out – whether it’s a status update on facebook about a special promotion or a tweet to answer someone’s question – it’s a non-threatening way to let others know about you. Granted, don’t use social media to only promote you, but use it to educate, to advice, to help others.
Social media creates more inbound links. Inbound links increase your site’s performance. Every tweet, every status update on facebook is potentially another inbound link. And, when others retweet your stuff or like/share your status update, the inbound links can easily rise exponentially.
Search engines like social media. How often do search results show entries from linkedin, twitter, facebook, or other social sites. Finding you in more places online raises your site’s performance
Social media takes time. I can’t say I’m the best at using social media, but I can say it has certainly helped my site’s performance. Focus on one social site at a time. It’s too overwhelming to do all at once. Get that one down then move to another social site. Decide upfront what social sites you will be a part of. You don’t need to be on all of them. Choose the ones that work for you. I use Twitter and Facebook consistently, and would like to do better with LinkedIn.
What about you? What are you using for social media? What questions do you have?