This post is a continuation of the series “You Need More Than a Website“. You have your website, but as we mentioned last week, your website needs to be more than just existing, it needs to be performing. One of the ways to make your site a performing site is to regularly update your site. […]
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Having just a website, isn’t enough today. We need more than an existing website, we need a performing website. Your website needs to attract visitors, educate them, and convince them to buy. Nowadays, the web is social and interactive. It’s not static – like many websites. We need to consider integrating search, social media, content,
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Image by Brent Norris on Flickr If you’re considering doing a new website or redoing your current site, I highly recommend using WordPress. One, it does a great job of keeping content separate from presentation — meaning you can do a new design of your site and the content stays intact. It’s what we call
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Google Analytics tracks information about the traffic to your website. It helps in determining how visitors find your site, what pages are most important to your visitors, and how visitors interact with your site.
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I have kind of ignored LinkedIn. I set up my account at least a year ago, explored it for awhile, then focused on other social media. Recently, I went back and explored LinkedIn and I am pleasantly surprised at what it has to offer. I considered it to be more for making business connections,
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This post covers how to set a Facebook page for your business. As with any social media venture, or website for that matter, setting it up is just the beginning. Managing it and using it effectively is another topic. Let’s get started on setting up a Facebook page.
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Image by Rosaura Ochoa on Flickr Twitter is the ‘social bar’ of social media. Twitter is where you hang out and talk with anyone and everyone. This can be a plus, or a negative. For me, it’s a huge plus. If I manage my time appropriately and use Twitter with purpose, I can make meaningful
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This is the most popular question amongst our clients. When we first started making websites 10 years ago, the question wasn’t asked so much. Back then, it was expected you needed to know how to code. Technology has changed. In fact, over the past 2-3 years, it finally has reached a point where it has
How Do I Update my Website? Read More »
When sending PDFs through email or placing PDFs on your website, you want to make the smallest possible file size. Last week we looked at online options for sending large files. This week, let’s look at reducing our PDF file size. We’ll look at several techniques to minimize the size of a PDF file. General
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