Search Engine Optimization (SEO) is huge. You can have the best product, the best website, the best services – but if no one can find you, it’s for naught. As much as I’d like to spend my time designing websites, writing articles, and meeting with clients – I cannot ignore how my sites are performing with Search Engines.
Before doing any analysis of how your site is performing, your site needs to be optimized for search engines. This post does not go into how to set up your site for SEO. See the Related Posts listed below.
Once you’ve taken the steps to make your site optimized for search engines, you can track how your site is performing using the tools below.
Google Analytics is the most common tool available. It’s free and it has great detail. Sign up for an account at Google Analytics. After signing up, google provides the code that needs to be inserted on every page of your site. Contact your Web Designer if you need help with this.
Google Analytics provides great visuals and great data. For more info on how to interpret the data at Google Analytics, visit this site.
Moz Link Explorer
Not only do links back to your site (backlinks) weigh heavily in search engine results, certain links have more weight than others. Open Site Explorer shows how effectiveness of your backlinks. It gives you information about your own site, as well as the ‘authority’ ratings of the sites that link back to you.
You an also drill down to get more info.
Visit MOZ Link Explorer for more info.
Majestic SEO is similar to Open Site Explorer in that it rates backlinks to your site. It lists top backlinks and referring domains.
For more info on SEO and the tools above: