There is traditional SEO (search engine optimization) and there is local SEO. Local SEO has garnered a lot of interest over the past year. To put it it simply, although somewhat vague, traditional SEO focuses on keywords, local SEO focuses on optimizing for a location.
This corresponds to how individuals use the internet, too. Sometimes we want to do general research. For example, we want to find out more about a health related item. Location doesn’t matter. Other times we want to find a product or service within the local area. That’s where Local SEO comes in.
Search engines are improving local searches. The integration of maps, reviews, and directions lets you preview the results quickly.
Google Local
Claim your listing at Google’s Local Business Center. Use Google Places for Business to get your business found on local search results on both Google Search and Google Maps.
Other ‘Local’ Listings
Other search engines also offer similar type listings. Check out Yahoo Local, Bing Maps, and Yelp. Remember these are local listings. Be sure the address is correct and your local phone number is listed.
Local Product Availability
This is a fairly new feature on Google. It makes it possible to locate local retailers that carry a specific product being searched for on the web. If I search for “Simmons Mattresses”, not only will I find information on those type of mattresses, I will also see store in my area that carry that product. That’s great for local businesses. But you do need to take the time to list your products. Go here to find out how to get started.
Geographic Back Links
Getting links back to your site is good for any kind of SEO. For Local SEO, include a geographic back link. Instead of just having ‘Furniture Store’, say ‘Furniture Store in Fort Morgan’.
Incorporate these ideas, along with the traditional SEO strategies, and you are well on your way to being found locally.