What Does a Website Cost?
One of the most common questions I get as a web designer is "what will a website cost?" The initial cost depends on three main factors: the amount of content,…
What Does a Website Cost? — Ongoing Costs
When I put together a proposal for a client, I include the ongoing costs — the investment fees to keep the site running beyond the initial launch. The initial…
What a Website Will (and Won't) Do
Website marketing and website conversion are key pieces of having a website that actually performs. Too often, we expect that having a website will…
Do-It-Yourself Websites
There are more and more options available for creating your own website. As someone who runs a web design business, I have mixed feelings about this — but I…
5 Things to Ask Your Web Designer for a Photography Website
You're ready for your photography website. What do you need to know — and what should you ask your web designer? Here are five questions that will make sure…
Effective Uses of Background Images
In a previous post we covered how to add background images using CSS. Now let's discuss the design perspective — when and how to use background images…
Mind Your Characters: Web Typography
Over the years, I've seen the same web typography mistakes repeated across hundreds of sites. Paying attention to a few details sets your site apart from the…
How to Get Started with Google Analytics
Have you ever wondered where your website visitors come from, how long they stay on your site, and what content they like the most? Google Analytics is your…
How to Make Sense of Google Analytics
Google Analytics shows you who visits your site, how long they stay, which pages they access, who sent them, and when they visited. The most difficult part is…
WordPress: A Minimalist Guide to HTML
Knowing HTML has huge advantages — even if you use WordPress or another website platform. You'll encounter situations where WordPress just doesn't do what you…
WordPress: A Minimalist Guide to CSS
CSS stands for Cascading Style Sheets. Styles within CSS define how HTML elements display on a web page — font, color, size, spacing, and much more. CSS…